Client: VolkerWessels iCity

“We need to rethink the way we transport ourselves in everyday live.”

Abby is a smart premium electric bike sharing system with integrated solar technology. Asustainable and comfortable, easily accessibleand integrated ‘mobility-as-a-service’.

ABBY was chosen as one of the best design projects at Dutch Design Week 2017 in the Social Design Talent Award.

My tasks

  • Solar add-ons development. Ideation including sketching and cartboard modeling, aluminium prototyping, coating and solar panel design and production.

  • Branding and positioning. Concept development, logo, printwork and website.

  • Pitching for Social Design Award.

  • Overall project management.

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