For a course called ‘Strategic Automotive’ my team and I have developed a new brand strategy for Opel. We developed our future vision for Opel, including a new mission statement, brand positioning and form language for future Opel vehicles. On thenext pages you can find the process we choseto follow and the resulting strategy.
- Styling and brand analysis
- Trend scouting
- Creating vision including positioning, mission statement and brand DNA
- Form ideation
- Final concept styling and presentation