BRAND AND STYLING STRATEGY

THE FUTURE IS OPEL

PROJECT – AUTOMOTIVE DESIGN – STRATEGIC DESIGN
THE PROJECT

For a course called ‘Strategic Automotive’ my team and I have developed a new brand strategy for Opel. We developed our future vision for Opel, including a new mission statement, brand positioning and form language for future Opel vehicles. On thenext pages you can find the process we choseto follow and the resulting strategy.

MY TASKS
  • Styling and brand analysis
  • Trend scouting
  • Creating vision including positioning, mission statement and brand DNA
  • Form ideation
  • Final concept styling and presentation