Vectura Orior - Branding & Campaign development

Project for a start-up from my university, Delft University of Technology. A group of young engineers developed a completely foldable, durable aluminium laptop stand that could easily be taken along inside a laptop bag. A high-quality product suitable for our modern-day home and office routine. I made a proposal for their brand and product name, created renders of their product and developed a series of marketing posters. These show the concept, which was based on the possibility to set up an office-worthy workstation anywhere you go. The brand name ‘Vectura’ stands for transportation, whereas ‘Orior’ means rise, referring to the product’s portability.