Jordy Moll
OPen
Client:
Abby
Brand Strategy
Brand Identity
Design Strategy
Product Design
Art Direction
Content Creation
Copywriting
Graphic Design
Print
UI/UX
Brand Experience
Concept

Abby - The solar-powered electric bicycle

Client

Abby

Year

2016 - 2017

Scope of Work

New brand development & Product design

Location

The Netherlands

For my bachelor graduation project at Industrial Design, I designed an electric bicycle powered with integrated solar panels to charge anytime and anywhere. This sharing concept was piloted in Eindhoven, Netherlands. The bike was presented at Dutch Design Week and was nominated for the Social Design Talent Award 2017. Besides being the leading industrial designer and my work on the UI/UX of the app, I also created the Abby brand, starting with the logo and then developing the corporate design language for stationary and online touchpoints.

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