Automobili Pininfarina is represented by almost 30 retail partners across the globe. Consistent branding is key for the company to ensure the correct brand experience and recognition whenever a customer or fan visits one of the brand's representatives. This process was initially started with a long-term focus on both multi-brand franchise showrooms as well as single-brand Automobili Pininfarina showrooms. Later, the first retailers started using the created guidelines. Shown below is the process from sketches and material exploration into 3D and later execution.