Jordy Moll
OPen
Client:
Automobili Pininfarina
Graphic Design
Illustration
Art Direction
Content Creation
Copywriting
Print

Battista Options Programme - Book Collection

Client

Automobili Pininfarina

Year

2021

Scope of Work

Graphic design

Location

Italy / Germany

For Automobili Pininfarina, I developed the Battista Options Programme handbooks for their Battista Hyper GT. Battista is a product with almost endless options and bespoke possibilities. Because of this, Automobili Pininfarina needed a comprehensive catalogue to present the complete configuration programme to their clients and retail partners. For this project, I developed the content (copywriting, visuals, photo-editing) and did all design work from lay-out to the final design. This project consists of three books: Battista Configuration Handbook The main catalogue that describes the complete options programme in detail. The book follows the structure of the configuration process that a customer goes through together with a designer or sales representative. Battista Accessories & Piece of Mind The supplmentary catalogue that contains information on the accessories and service / warranty programmes available to Battista customers. Battista Anniversario An additional catalogue specifically focused on the Anniversario limited edition version of Battista.

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