Client
Automobili Pininfarina
Year
2021
Scope of Work
Graphic design
Location
Italy / Germany
For Automobili Pininfarina, I developed the Battista Options Programme handbooks for their Battista Hyper GT. Battista is a product with almost endless options and bespoke possibilities. Because of this, Automobili Pininfarina needed a comprehensive catalogue to present the complete configuration programme to their clients and retail partners. For this project, I developed the content (copywriting, visuals, photo-editing) and did all design work from lay-out to the final design. This project consists of three books: Battista Configuration Handbook The main catalogue that describes the complete options programme in detail. The book follows the structure of the configuration process that a customer goes through together with a designer or sales representative. Battista Accessories & Piece of Mind The supplmentary catalogue that contains information on the accessories and service / warranty programmes available to Battista customers. Battista Anniversario An additional catalogue specifically focused on the Anniversario limited edition version of Battista.