Client
Automobili Pininfarina
Year
2021
Scope of Work
Graphic design
Location
Italy / Germany
For Automobili Pininfarina, I developed the Battista Options Programme handbooks for their Battista Hyper GT. Battista is a product with almost endless options and bespoke possibilities. Because of this, Automobili Pininfarina needed a comprehensive catalogue to present the complete configuration programme to their clients and retail partners. For this project, I developed the content (copywriting, visuals, photo-editing) and did all design work from lay-out to the final design. This project consists of three books: Firstly, the Battista Configuration Handbook. This is the main catalogue that describes the complete options programme in detail. The book follows the structure of the configuration process that a customer goes through together with a designer or sales representative. Secondly, the Battista Accessories & Piece of Mind brochure. This supplementary catalogue contains information on the accessories and the service and warranty programmes available to Battista customers. Lastly, the Battista Anniversario book, an additional catalogue specifically focused on the Anniversario limited edition version of Battista.