Automobili Pininfarina Retailer Signage

Automobili Pininfarina is represented by almost 30 retail partners across the globe. Consistent branding is key for the company to assure the correct brand experience and recognition whenever a customer or fan visits one of the brand's representatives.

This process was initially started with a long-term focus on both multi-brand franchise showrooms as well as single-brand Automobili Pininfarina showrooms. Later, the first retailers started using the created guidelines.

Shown below is the process from sketches and material exploration into 3D and later execution. This is an ongoing project.