Wattif EV - Brand Identity

This project is part of an ongoing long-term collaboration with Wattif EV, a Norwegian-based scale-up for electric vehicle charging. Wattif approached me to enhance the brand's recognizability without changing the main logo. Everything else was open. A great challenge and opportunity for a brand designer.

I created a new set of brand guidelines, including new logo usage, an enhanced colour palette and colour hierarchy, photography guidelines and art direction. After that, I realised the roll-out of the new brand identity across the entire business. This included everything from basic branded stationery and daily branded goods, digital assets such as presentations, email signature and social media branding to the branding of their car chargers across Europe, brand spaces and fair stands, signage, print work, merchandise, team clothing and specific small projects such as key visuals for special occasions.