This project is a direct follow-up to the brand strategy and corporate identity projects that I did in Automobili Pininfarina. After the design of the new brand elements and corporate assets, I created the guidelines and visual strategy for roll-out on the company’s social media channels. The goal was to create a social media presence that represents Automobili Pininfarina’s strong design leadership and that supports the company’s position as a leader in modern luxury. This project included the creation of social media guidelines, including profile images, banners, bio copy and typography guidelines as well as photography guidelines, visuals design and template creation.