Project for the Dutch multinational Philips Healthcare. The request was to develop a product launch proposal for a new digital health system for the chronically ill. The result can be seen here. The product name, copywriting, visual development, video manifest and launch planning were part of this project. The name ‘Lifebay’ symbolizes the help the system can give in case of emergency, while not making you feel like you are depending on it all the time. In the end, customers should not be treated just as patients, but as people because their illness is not what represents their lives or who they are.